Recruitment video builds your employer brand

While a recruitment video is usually made to promote a specific open position, it is also an important tool for building your employer image.

Recruitment video production starts with a clear understanding of your company's internal and external employer image. With video you can communicate your values and the overall atmosphere of your company more deeply than with text or still images.

From companies' perspectives, LinkedIn is a brilliant channel for attracting talent and building an employer brand. The site allows companies and talents looking for new challenges and career opportunities to meet each other.

LinkedIn is also an effective channel for video marketing, which has become increasingly popular on the platform. In 2019, 87% of those doing video marketing on LinkedIn described the platform as an effective channel.